Everyday millions of websites are created globally and crores of websites are running on the internet. Out of all these you might know the existence of a few trending on the top on search engines. There might be a lot of reasons behind this but one of the most important reasons is Search Engine Optimization (SEO) of a website. You must understand that your website is essentially competing against a large number of similar sites and every single one of them wants to be at the top. The more your site is visible the more your site is visited and people will get to know you.
1. SEO gets you the right type of customers
People look for certain things/products/services that they want by basically typing certain keywords or even typing simple sentences on the search engine bar of Google, Yahoo, Bing, etc., If you offer the type of solutions that the people are looking for then your website comes in front of them and they visit your site with the click of a mouse. So, without spending anything on the advertisements you are actually connecting with potential customers who are readily looking for services/products that you offer. So, there is a higher possibility of conversion into sales.
2. The right type of SEO helps to make your brand trustworthy
People tend to believe more on the websites that come higher in search engine rankings on the first page of a search engine like Google. If your website comes even on the 3rd page of search engines people won’t give you preference over sites that appear on the first two pages. This helps to influence the purchasing decisions of customers. If your site is at the top, then people will purchase more from you and your business will grow and expand.
3. SEO rankings stay for a longer time
It takes a couple of months to get the optimum results of the SEO done to your website, but the best part is that it stays there for a long time unless some competition or changes in search engine algorithms take place. So, you get a longer return for your investments because your site is up 24X7 and so do the SEO as well. People believe and click more the sites that they see at the top that are not paid ads.
4. SEO helps in offline sales
A lot of customers visit the sites of their requirements that they see at the top of search engines. In many cases they actually shop offline but browse the websites online to make their decisions. So, a website with a strong SEO will also help in increasing offline sales.
5. SEO helps you to get new customers
You might add or change some of your services. You can make changes to the keywords and people whose search matches your keywords will find you in no time. This helps your business to adapt and grow.
6. SEO will help you to gain more followers and subscribers on other platforms
People are likely to click on the social media icons that they find on your website. They do that to check out your present engagements and followers on social media. This way they believe more on your brand and become followers themselves on social media platforms. The same is the case with blogs and email newsletters. Once they visit your website you can offer them to subscribe to your newsletters and in most cases people do subscribe.
7. SEO also helps to increase the overall health and speed of websites
The more people visit a particular site the more they are favoured and trusted by the search engine algorithms. This results in more safety, speed and also help to keep the site in a healthy state.
These are some of the primary reasons you must do a proper SEO optimization to your website. Donube offers best SEO services that you can get in the best price. This will help you to get more customers and expand your business.